Fashion Brand Report

Introduction /Event Background To begin with, a brand is a commodity, service or a company characteristic that distinguishes it from other commodities or companies; it is the name or a symbol that identifies one product or services from the others in the market.Advertising We will write a custom report sample on Fashion Brand specifically for you for only $16.05 $11/page Learn More Big brand names have been developed over the years to create the right identity and market it effectively. A product brand is the result of all the efforts and ingredients put in the product and presented in its name that helps the buyer easily recall and recognize it. It also helps the sellers increase the market reach, thereby minimizing on the marketing costs of the product (Randall, 2000). The Pure Fashion trade fair is, perhaps, the most attended trade fair in London, and its main feature is the exhibition of the latest fashion brands. The event attracts more and more par ticipants as its popularity rises. The British Council oversees the growth and development of fashion industry in London. In 2009, there was a spectacular twist in the fashion fair in that both the Council and the trade show were celebrating their 25th Anniversary. It must be noted that there is a high level of competence in this event. With over 1000 designs being exhibited, this trade fair appealed to traders, buyers and all other stakeholders. Here, emphasis is given to the latest fashion discoveries as there is increased attention to innovativeness and creativity. The event is held with high esteem at Somserset House located on the Strand (London Fashion Week Dates n.d.). The display of style at the trade fair gives participants a feeling of endless partying. Observations from the London Fashion Week The London Fashion Week brings out a combination of style, art, creativity and the use of technology, especially in sales and marketing (Saviolo, 2002).Advertising Looking for report on art and design? Let's see if we can help you! Get your first paper with 15% OFF Learn More This year, apart from bringing together the best brands, the fair attracted some of the worlds well known designers, such as Matthew Williamson, Kinder Aggugini, Mulberry, Vivienne Westwood, Nicole Farhi, Jaeger, and Paul Smith, among others (The Londoner’s Guide to London 2012). One of the key things to note is that its main targets are buyers and sellers Also, in this year’s event, models portraying some of the most sophisticated designs went the catwalks a number of times each day. One of the conspicuous shows put up in this category was the set of Jewelry showcased by Catherine Parr and Inouà ¯toosh (Pure London 2012 – Accessories Scene Fashion Show 2012). They put up an unbeatable jewelry that included a set of well cut skull necklaces that were enlightened with bold and bright colors. It was the kind of outfit that reveals a strong fashion stateme nt (Saviolo, 2002) There was also the introduction of diamond sets that had been creatively blended with gold and silver pieces. An Italian leathered bag and luxurious gloves by Ruby were significantly prominent as well. There was also the maiden entry by Lulu Guinness with what was introduced as the Becksondergaar (Mestrovic, 2012). The catwalk did not fail in presenting well-rehearsed choreographic showcases. A fashion show in any modernized or developing market may be incomplete without the WSGN report. It was notable that organizations were furnished with almost customized reports on their products where demonstrations of their market dominance and prospects were discussed (Mears, 2011). This underlined the important role of WSGN as a market researcher and observer in the fashion industry. Range Inspiration Having been in the fashion business for over 40 years, Quicksilver became one of the most reliable mid-to-high end contemporary womenswear company. The designers at Quicksilv er have a keen eye for creative, authentic, innovative and classy products; this made them a household name in the UK and greatly revered in other parts of the world as well. According to Quicksilver (2012), the company’s origins can be traced back to two Torquay Locals, John Law and Alan Green, who in 1969, saw a market opportunity in the making and sale of boardshorts (surfing garment), thus turning their home garage into a â€Å"factory†.Advertising We will write a custom report sample on Fashion Brand specifically for you for only $16.05 $11/page Learn More The name Quicksilver was inspired by Alan Green’s wife, Barbara, who while reading a novel, came across the name Quicksilver used to describe something that seemed â€Å"elusive, liquid, mercurial, changing readily†; according to her, it sounded more-or-less similar to what Alan and John were trying to do with their baby company (Quicksilver, 2012). Quicksilver (2012) states another version of brand’s name’s origin; ancient Alchemists used this word to refer to the difficult, yet worthy process of turning base metals into gold. This is the reason why the company painstakingly strives to engage in the worthy process of turning good fabric into extraordinary fashionable products. One of the major turning points for Quicksilver came in 1973 when John and Alan decided to officially open a company based on the increased demand for Boardshorts. Soon, their products were available in Australia with several top surfers rocking the Quicksilver board shorts. The company was licensed in the USA in 1976 and in Europe in 1984. By 1995, the company was already realizing revenues as high as $174 million, and in 2004, the revenues hit the prestigious $1 billion mark. The company’s revenues continue to go up (Quicksilver, 2012). Quicksilver greatly benefits from many professional sportsmen and women using their products in their endeavors. Th eir sports stars are Kelly Slater, Lisa Andersen (surfing champions in 1975), and Jeff Hakman (legendary surfer in 1976). Notably, Quicksilver mostly specializes in clothing related to the outdoor sports lifestyle with their products cutting across all genders and age-groups. This is the reason why the company is popularly visited by the young and elderly. Moreover, their price-friendliness has been able to offer the company huge competitive advantage over other market players; no wander, its revenues keep growing. Over the years, Quicksilver has been able to team up with various fashion houses and general business corporations in a myriad of ventures ranging from those done to increase their revenues to some that were done for Charity.Advertising Looking for report on art and design? Let's see if we can help you! Get your first paper with 15% OFF Learn More A good example of such ventures is the â€Å"Wave of Compassion† charity group which was specifically launched in 2004 to assist victims of the tragic Tsunami (Quicksilver, 2012). Other than mobilizing for funds to assist the victims, the Wave of Compassion is reported to work together with local communities in sending medical equipment, food, clothing and even doctors to assist the communities that are in need (Quicksilver, 2012). Today, Quicksilver offers a wide range of products, including accessories, footwear, eyewear, complete clothing collections and watches, among others (Quicksilver, 2012). It would not be far-fetched to say that people should expect a lot more from Quicksilver in years to come. Fashion Communication The process model It is indisputable that individuals prefer the clothing that speaks for itself. Fashion communication models attempt to explain this by arguing that the way someone presents himself/herself in terms of clothing sends a message which may be termed as non verbal. It is viewed as nonverbal because without one making any statements in this direction, a person is still able to categorize and even classify the bearer of the fashionable piece (Nicholson, Clarke Blakemore, 2002). Based on the above reason, there is a very pronounced connection between fashion communication models and the consumer of any given fashion product, It is widely believed that communication follows a certain process in which a message comes from the originator and is passed from one person to another through the various mediums. In the same way, fashion can be interpreted to send an intentional message. The process will, therefore, begin with the designer who then places it in a store where a customer who intends to pass a certain message through this particular garment will pick it (Roshumba O’Connor, 1999). It, thus, means that in this case, the medium of communication will be the garment that the messenger is putting on. There is almo st no argument that by looking at fashion as a way of sending a message; it will be looked at also as a way of influencing customer trends and tastes (Decker, 2009). Debate would rise as to who is the real source of the message, whether it is the designer or the garment wearer? On the one hand, this is not an easy question to answer, but it appears both the designer and the consumer come from the same school of thought. Indeed, the fact that they are brought together by the garment is a clear indication that there is a common or shared opinion between them. The semiotic model The semiotic model reverses the communication process in that the message precedes the communicating process. This means that before a particular style of clothing is preferred over another, there is a premeditated process that has a clearly outlined message. Unlike the process model where the design comes before the message, the wearer does not land on a garment by default because they intend to send a stateme nt through the garment chose. An example can be driven from the sporting activity in several countries (Fernie, 1997) It is observed that the fans come out during matches dressed in colors and garments that represent the teams they support. By doing so, they have already sent a strong indication as to where they belong to as far as the match is concerned. In this regard, the Semiotic model can be said to have elements of influencing customer trends by season or moments. People choose to wear what they put on because they are conscious of what others will make out of it (Belmonte, 2012). Fashion and Cultural Attributes Another school of thought bases its ideologies on the argument that fashion and way of dressing represent a certain culture or allegiance to particular customs and practices (Bean Bidner, 2005). This model fronts the idea that just as a society brings forward its practices though dance, artifacts and institutions, it is also possible to bring out beliefs and values th rough fashion, clothing and design. In this case, a group of people who share the same values will put on resembling clothe patterns either partially or fully. The Muslim society can be a good example in this regard. More often, one will require not be introduced to a Muslim by name, but the mode of dressing may send a strong, message concerning his beliefs. Fashion here is seen to play a critical role in representing the society just like other forms of art. Another interesting presentation of fashion is when it is a way of building fences and bridges. The idea is that a particular mode of dressing sends a signal that tells one whether it is healthy to interact or it is better to keep a distance. In this category, we may cite the combat clothes worn by the police, particularly when there are riots. These clothes show how far they can and should go. Conclusion To a certain extent, it may seem that both the label and the consumer are out to send a set of messages. This is demonstrate d by the thought that sometimes, the designer will intend to pass a certain message using his garment, but the consumer picks the same garment for a completely different reason. If this happens, the message of the designer will be seen to be passed but not clearly explained. There might also be a scenario where the wearer of the garment may choose it for the same reason it was intended. This is quite common in a situation where clothes are picked for selected events. In this case, the message of the designer coincides with what the wearer had in mind when purchasing the garment (Belmonte, 2012). For Quicksilver, the â€Å"demanding outdoor sports lifestyle† sold at mid-to-high end prices is their style (Quicksilver, 2011). On the one hand, this is a strong statement that may be interpreted to mean there is an emphasis on durability and quality, while on the other hand, it will be meant to say that these garments are for those who can truly afford them. At the same time, the w earer will make a statement of being wealth and having a discreet style. Such statements are made alongside a touch of class in such a way that a garment may send more than one message. However, there cannot be one particular way of defining what message the consumer intends to pass. Similarly, there is no direct definition as to the message being passed across by the designer. In other words, the definitions that an observer may come up with will be seen to be right according to their own standards. List of References Bean, E. Bidner, J. 2005, Complete guide for models: Inside advice from industry pros. Lark Books, Bloomsbury. Belmonte, M. M. 2012, Fil-Brit kid models for American fashion brand. Web. Decker, C. 2009, Economics and the enforcement of European competition law. Edward Elgar Publishing Limited, Glos. Fernie, J., Moore, C., Lawrie, A Hallsworth, A 1997, â€Å"The internationalisation of the high fashion brand: the case of central London†, Journal of Product and Brand Management, vol.6 no.3, pp. 151 – 162. London Fashion Week Dates. Web. Mears, A. 2011, Pricing beauty: The making of a fashion model: University Of California Press, Berkeley. Mestrovic, A. 2012, Fall 2012 London fashion week: Burberry prorsum. Web. Nicholson, M., Clarke, I. Blakemore, M. 2002, ‘One brand, three ways to shop: situational variables and multichannel consumer behaviour’, International Review of Retail, Distribution Consumer Research, vol. 12, no. 2, pp. 131-148. Pure London 2012 – Accessories Scene Fashion Show,  2012, media release. Web. Quicksilver, 2012, About us. Web. Randall, G. 2000, Branding: a practical guide to planning your strategy. Kogan Page Publishers, London. Roshumba, W. O’Connor, A. M. 1999, The complete idiot’s guide to being a model. Alpha Books, Indianapolis. Saviolo, S. 2002, Brand and identity management in fashion companies. DIR, Research Division SDA BOCCONI Working Paper No. 02-66. The London er’s Guide to London 2012, â€Å"London Fashion Week – View London†. Web. This report on Fashion Brand was written and submitted by user Cayson P. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Academy of Art Scholarship Samples For Students Who Want to Study Arts

Academy of Art Scholarship Samples For Students Who Want to Study ArtsIf you are a college student who is looking for a college scholarship and yet looking for a short-term or even a long-term solution to finance your studies, then the Academy of Art is the right choice for you. The Academy of Art is a non-profit organization and their aim is to give students an opportunity to learn, think and discover through performing arts. It is a place where the student can go through different types of exhibitions, theatre performances, films, performances and plays.The Academy of Art is a foundation that has been in existence since 1946 and has been responsible for the advancement of arts as well as the awareness of the entire world about the importance of arts. As the Academy of Art is a place where people from all over the world come together to showcase the works of the artists and they are judged on the basis of their creativity, the quality of their performances and the results that they create.The Academy of Art Scholarship samples provide students with ample opportunities to have fun and make a difference through the arts. Apart from this, the Academy of Art is also known for its interactive seminars that give students the chance to learn, meet other people, engage in discussions, listen to lectures and participate in competitions. This way students can get to know the many aspects of the art form and this means they will be able to judge the works of the artists and also understand the meaning behind the works of art.Since the Academy of Art has been established with the objective of giving recognition to the works of artists, students are provided with a lot of different types of scholarships and grants to support them while they study at the Academy of Art. Some of the scholarships and grants are aimed at helping the students develop their talents while others are given to the students to enable them to finance their studies.Some of the grants and scholarships that the Academy of Art provides to the students include prizes, awards, musical arts programs, artistic expression scholarships, work experience and performance scholarships. If you are looking for a short-term or long-term solution to support your studies then the Academy of Art is the right choice for you. The Academy of Art is a place where students can go through different types of exhibitions, theatre performances, films, performances and plays.Through the educational experience and the works of the artists the Academy of Art is also providing students with other opportunities to do volunteer work, learn about the history of the arts, learn how to identify different genres of works of art and learn about the role of the artist in society. This way the students can learn more about the work of the artists, the importance of the artistic expression, and they will be able to understand the importance of art in society. The students can also explore and engage with different types of exhibitions can be organised by the Academy of Art.The Academy of Art is a place where students can go through different types of exhibitions, theatre performances, films, performances and plays. If you are a student who is looking for a short-term or long-term solution to fund your studies then the Academy of Art is the right choice for you.

Essay Sample About Alice Walker Write More About a Novelist

Essay Sample About Alice Walker Write More About a Novelist In the summer of 1952 while playing Cowboys and Indians with her older brothers, Alice Walker at the age of eight years old, was blinded in her right eye by an errant BB gun pellet shot by one of her brothers. Alice became so self-conscious of the large white scar tissue left in her right eye, that she no longer held her head up because she felt ugly and ashamed of herself. When she was fourteen years old, her brother Bill had the cataract removed for Alice by a doctor in Boston, but regretfully her vision never returned. For so many years Alice Walker wanted nothing else but to be beautiful. Then one day she remembered what the doctor had said to her, â€Å"Eyes are sympathetic. If one is blind, the other will likely become blind too.† For so long, Alice had taken what that doctor had said and made it a reality. She had forgotten to look at all the great opportunities that life offered her and focused only on her outward appearance because Alice was so consumed with the impor tance that society placed on beauty. Alice couldn’t accept her own physical disability and this clouded her ability to live life to its fullest. Alice saw things, but she didn’t perceive them. Until the day her husband said to her, â€Å"I thought you made peace with that,† and suddenly she started remembering the important things in life, like the gift of sight and the possibility of never seeing and perceiving the beauty of the desert. Beauty is so easily overrated. An omnipresent characteristic, beauty has stolen the eye of today’s youth. Today’s corporate advertisers are now dictating what beauty is because it sells and makes a lot of money. From a very early age, the concept of beauty is drummed into the minds of today’s youth and the advertisers push all the products that will help them achieve this ultimate goal, from hairstyle, make-up, clothes, and body weight. Gone are the days where a person’s inner beauty accounted for so much more than a person’s physical beauty. It was more important on how you styled the eloquence in your conversations than how you styled your hair. What is it about beauty that drives everyone to possess but a fraction of it? In the end, it all comes down to acceptance. People believe that once they are beautiful, their friends, their peers and their companions will accept them. The problem is it’s true for the most part. Because everyone is so absorbed with outer beauty that once they find someone who possesses it, they are automatically accepted into the social ring. Alice emphasizes that once she got that cataract removed from her eye, she immediately became a different person. She got the man of her dreams, became valedictorian for her high school and was also Prom Queen. But really now, what is beauty? Here’s what I think; Beauty is a quality or combination of qualities that gives great pleasure to the senses or to the mind and spirit. This is the way I believe humanities sense of beauty has become perverted. There are now too few who find great pleasure in their inner beauty. Remember the quote: â€Å"Beauty is in the eye of the beholder.† I hate to say it but I disagree. Maybe somewhere along the lines of: â€Å"True beauty no longer matters in anyone’s eyes.† Beauty is usually found in the unexpected. The day Alice Walker was putting her daughter Rebecca to sleep is when reality and realization finally set in for Alice. Alice was constantly worrying about the day her daughter would discover that her mother’s eyes were different from other people. Then the day came when Rebecca focused on her mother’s face. From personal experience, Alice knows how honest children can be in their observations and regretted the day when Rebecca would focus on her disfigured eye. However, when Rebecca said, â€Å"Mommy, there’s a world in your eye,† and â€Å"Mommy, where did you get the world in your eye?† That’s the day Alice finally learned to look upon herself and know that it was possible to love that world in her eye and remembering all the beautiful and important things in life that had faded away from her main focus. In the end, Alice learned the true value of life and what was important. Since she was a little girl she was always so used to people telling her how cute and adorable she was, until that horrible day when she was eight years old that literally changed her life for the worst or so she thought. Alice goes on to say that she would sit in front of the mirror before going to bed and abuse her eye. She would rant and rave about how much she hated her eye and how she wished it would clear up by morning. Alice would never pray for sight, only beauty. It goes to show how a tiny disfigurement can almost ruin a person’s life and how a few simple words from another can completely change one’s perspective on everything that a person grew up believing. Alice lost sight of everything that was important to her because she was so obsessed with her physical appearance instead of realizing how beautiful it is just being able to see the world through her one good eye. After Alice left her daughter’s room, she dreamt of a beautiful girl dancing and she realizes that the beautiful girl in her dream was no one other, than herself.

The Impact of Keynesianism on Macroeconomic Policies of a State Essay

The Impact of Keynesianism on Macroeconomic Policies of a State - Essay Example This paper offers comprehensive review of the successful applications of Keynesianism concepts in the macroeconomic policies of different countries. Also fundamental changes in the macroeconomic methodology, introduced by Keynes is under consideration It is clear that to try and characterize a Keynesian policy regime is very difficult. Most authors concur in seeing the policies pursued in early postwar Britain as deserving that name, with however much qualification. Perhaps the best term is simple or hydraulic Keynesianism Simple Keynesianism is a term employed by Alan Booth to describe how the very broad agenda of 1930s Keynesianism was narrowed, by going through the Whitehall machine in the later years of the war, so that by the late 1940s the Keynesian program focused primarily on the simple manipulation of aggregate demand. This program did not have much impact on policy in the early postwar years because of the government's emphasis on controls and planning, but after 1947 it became more important as fiscal policy displaced physical controls. In broader perspective, the impact of this regime in creating the concurrent period of full employment has been much debated. An early postwar generation tended to see a direct line from Keynesian theory to Keynesian policy to full employment. A one-sentence summary of the existing literature on the Keynesian revolution in economic policy with regard to Britain in the 1951-64 period would suggest that "much ado about nothing" would be a considerable exaggeration; but the positive benefits to the economy of this regime have to be set clearly in the context of international boom that characterized this period, a boom in which countries with variant policy regimes participated.

Rhetorical analysis Essay Example | Topics and Well Written Essays - 1000 words - 3

Rhetorical analysis - Essay Example The audience, who happen to be the citizens of United States and Ohioans to be precise, and the topic, came in time when the United States was in a verge of collapsing economically and addressing economic issues and combining them with the political good will was objective. The use of pathos, logos and ethos by the Ohio governor, Mr. John Kasich, combined with imagery and rhetoric questions was not only objective but convincing in delivery of his speech on opportunities and the appropriate approach to end the Ohioans’ misery of poverty and joblessness. The use of imagery to describe the wellbeing of Ohioans in the wake of a new political era drove the point home of what Ohioans wanted for a long time. For instance the use of â€Å"digging into a bowl of chicken soup at a Bob Evan’s restaurant† signifies the economic wellbeing of the consumer, who in this case is the Ohioan, which is a revelation of good leadership focusing on the common citizen. This is because n ot all of Ohio residents would afford chicken and/or an expensive meal in one of the remarkable restaurants and creating job opportunities would somehow guarantee such a meal even if it means thrice a week. The use of figurative language in the description of importance of helping the poor, Mr. John Kasich drives his point home and the authoritative aspect of his speech is broadly brought out. For instance, when he stresses out the need for uplifting the needy by asking, â€Å"when you die and go to heaven, St. Peter is not probably going to ask you much about what you did to keep the government small, but what you did for the poor†, he broadly brings out the political will he has for the people of Ohio and the outcome of his actions which will be graded by satisfaction of the people. As an experienced politician and longtime serving public servant, Mr. Kasich uses ethos to lure Ohio residents into re-electing him again in the polls. For instance, his experience on matters of finance and taxation enabled him sign the biggest tax cut in the country after converting a $7.7 billion budget deficit into a $2.5 billion surplus. The authoritative aspect is brought out by his connective aspect of politics and religion in a bid to drive his mission of â€Å"More Aid for Poor† forward and still maintaining the cliche of the people and political future. For instance, by arguing that he was raised as a catholic but drifted in faith at adulthood converting to evangelical protestant for the last 25 years and claiming that â€Å"to a larger mission one of his Christian faith has called him to shoulder; helping the poor, the beleaguered and the downtrodden, and trying to heal them and lift them up, shows the connective aspect of politics and religion in a bid to solve the long-term historical miseries. The timing of the speech rhymed well with the economic hardship moment in the United States economy in that during the time there were struggles by the national government to increase national tax to finance its spending. The use of a practical approach, guided by his exemplary experience in the management field, gave him a hand of driving his agenda home and convincing the residents. His agenda

Best managed companies from 3 Companies Essay Example for Free

Best managed companies from 3 Companies Essay The industry that has been chosen for this report id the fast moving consumer goods (FMCG) industry in which the household and personal products have been chosen. The three companies that have been chosen for the analysis are Unilever, Procter Gamble and Johnson Johnson. The purpose of the report is to identify the best company out of the three based on various factors which includes the financial factors and other management variables. Unilever was established in 1930 by a British soap maker Lever Brothers and a Dutch Margarine Producer who was Margarine Unie. The company today has around 160 brands around the world in 12 categories and is providing various home care products to people around the world. The company operates in around 100 countries and employs 163,000 people in these 100 locations. The multinational in 2009 had the revenues of around 39. 8 billion Euros. (History, n. d. ) Procter and Gamble was established in 1837 by two partners who started the company by selling candles and soap. Today it has managed to become the fifth most profitable organization of the world and sells around 38 brands all over the world. (Heritage, n. d. ) The third company that will be analyzed is Johnsons and Johnsons which was initially established in 1885 as a ready to use surgical dressings. Later the company transformed into a global pharmaceutical and consumer packaged and manufactured goods. The company includes around 250 subsidiary companies in 57 countries of the world. The company had a profit of around $ 12. 9 billion in 2009. (Our History, n. d. ) Comparison of the companies Financial variables Unilever is ranked 85 on the Forbes 2000 list for 2010. The company’s sales for the previous year were around $57. 05. The net worth of the assets was around $52. 05 while the market value was $91. 33. The profits f or 2009, 2008 and 2007 were $4. 83 billion, $5. 3 billion and $7billion respectively. Procter Gamble is ranked 29 on the Forbes 2000 list for 2010 with its sales touching $76. 78 billion while the assets are around $135. 29 billion. The market valuation for the company for the previous year was approximately $ 184. 47 billion. The profits for the last three years are as follows; 2009 $ 13. 05 billion, 2008 $ 14. 08 billion, 2007 $ 11. 13 billion. Johnson and Johnson is on 47th position on the Forbes 2000 list for 2010. The sales for the company for the previous year were $ 61. 9 billion and the assets of the company worth $94. 68 billion dollars while the market valuation is $174. 9 billion. The profits for the last three years are given in the decreasing order starting from 2009, $12. 27 billion, $12. 95 billion and $ 10. 48 billion. (The Global 2000, 2010) Management Unilever being the one of the top FMCG companies of the world employs the best people around the company. The CEO of the company is Patrick Cescau who is a very renowned and well learned person with extensive professional experience. The company has always been known for its employee leadership where the employees are given full authority to work in their own way. The major decisions are done by senior managers while the junior management is also given freedom in decision making. The overall decision making is centralized in the company where the major decisions are taken by the senior management. The company works very hard for developing good relations with the employees as the company pays special attention towards helping the employees grow the employees professionally. Procter and Gamble is listed among the Canada’s top 100 employers as the company works very hard towards making itself as one of the best employers by helping the employers grow in their professional lives. The company is considered as a leader in the employee- benefit program. The decision making in the company is decentralized where the employees have the autonomy to decide for themselves. The company has a complete strategic unit in place which is responsible for predicting various factors of the company. Johnson and Johnson offer variety of benefits for its employees which includes different long term and short term perks. The employees are given ample opportunities to grow in their careers which give them a job satisfaction. The company has a decentralized management approach and the autonomy for decision making is given to everyone in the company. The employees consider themselves as small entrepreneurs who have full autonomy over their work. The employees are considered as one of the most important assets of the company. Organization Unilever’s philosophy is to implement the highest level of corporate behavior towards all the strategic public of the company. The organization is committed to providing quality products to the consumers. The organization works with integrity and commitment in order to get better and improved products for the consumers. The company fulfills all its responsibilities towards all its stake holders which include the employees, customers, the government and the other strategic public of the company. The company enjoys the benefit of strong brand recognition. The current business strategy adopted by the organization is differentiation strategy where the company differentiates itself by the new product development of the company and the quality of advertisement and branding. The philosophy of Procter and Gamble is to provide quality products to its consumer where the bottom line of the philosophy is to improve the lives of the consumers by providing them with better products. The core strength of the company revolves around understanding the consumers and innovating in order to give them a better living standard. The company is very keen about innovation and thus spend pretty large sum of money. The company has been pretty successful in its mergers and acquisition strategies as it has been very successful in its acquisitions of various companies like Clairol in 2001, Wella in 2003 and Gillette in 2005. These successful acquisitions have lead to the increase in the stakeholder’s value. Johnson and Johnson care for its consumers a lot and are constantly working to get new and better products for the customers. The company emphasizes the most on employee empowerment and decentralization of the employees. The company is managed for long term and the people are considered very important in the organization. The company’s philosophy of taking care of the consumers is what is their differentiation strategies. The company has differentiated its products over the factors which show their caring attitude towards the consumers. (Global Strategy Advisor, 2006) External Unilever believes in creating sustainability throughout the entire value chain of the organization. The company works very closely with its customers and suppliers which benefits them as the company helps in reducing their costs. The company has set a standard which the suppliers are bound to follow. This makes suppliers more efficient in their activities. Unilever is a very responsible organization as it fulfills its social responsibility by working to save the environment and the society. It is also seen working in the field of health and well being of the individuals. The company has its set principles that it tries to follow to work ethically but has been trapped in various controversies lately in various countries. (Customers People, n. d. ) Procter and Gamble proves to be a very responsible organization as it tries to reduce the level of wastage at every step. It collaborates very closely with its suppliers and other partners and provides them with new and improved techniques which help the various partners in reducing wastages and costs. The organization is also very active in fulfilling its social responsibilities towards the society. The company has been very active in providing the unprivileged part of the world with various things like education, safe drinking water and other hygiene factors. Other than that the company also has a complete code of conduct which it strictly follows and makes sure that it works ethically. (Sustainibility, N. D. ) Similar to the other two companies, Johnson Johnson has also built good relations with their suppliers due to which both the company and the suppliers are benefitting. The company is very socially responsible as it is working to save the environment and the society. The organization has previously set various examples which ahs shown their concern about the health of the people. The organization has recalled the stock various times and incurred huge loses in order to save the humanity. (Our caring, n. d. ) Analysis: The data gathered about the three companies is sufficient to analyze all of them and come to a conclusion that which is the better organization. Looking from the financial perspective we can see that Procter and Gamble is a much larger organization than the other two. The company has been ranked 29 on the Forbes list while the rest two are much behind it. The company enjoys more profit and also is very large in terms of market capitalization and worth of the net assets. Moving on to the other perspectives what can be analyzed is that PG is also better in the organization, management and external factors. Though the three companies are all equally working hard to be the best but still PG has an edge as it is also considered as the most aspiring employer. The company is also better when it comes to the philosophy because it can be seen that it is very concerned about the customers and so is spending huge on innovation. Procter and Gamble has been very successful in keeping itself away from major controversies and is working hard to give more to the society. Conclusion From the research it can be concluded that PG is the best managed company out of the three which has been managed in the best manner in terms of the organizational structure and the overall management. This has been done along with fulfilling the financial goals as well as the company enjoys the best financial position out of all the companies. References Customers People. (n. d. ). Retrieved June 4, 2010, from Unilever: http://www. unilever. com/sustainability/? WT. GNAV=Sustainability Global Strategy Advisor. (2006, February 19). Retrieved June 4, 2010, from http://info. umuc. edu/mba/ep/Presentation/EP_Olp/data/GSA. pdf Heritage. (n. d. ). Retrieved June 4, 2010, from Procter Gamble: http://www. pg. com/en_US/company/heritage. shtml History. (n. d. ). Retrieved June 4, 2010, from Unilever: http://www. unilever. com/aboutus/ourhistory/? WT. GNAV=Our_history Our caring. (n. d. ). Retrieved June 4, 2010, from JJ: http://www. jnj. com/connect/caring/? flash=true Our History. (n. d. ). Retrieved June 4, 2010, from Johnsons Johnsons: http://www. jnj. com/connect/about-jnj/publications/? flash=true Sustainibility. (N. D. ). Retrieved June 4, 2010, from PG: http://www. pg. com/en_US/sustainability/index. shtml The Global 2000. (2010, April 4). Retrieved June 4, 2010, from Forbes : http://www. forbes. com/lists/2010/18/global-2000-10_The-Global-2000_Rank. html

Moral Dilemma Essay -- Philosophy Essays

Moral Dilemma As human beings, we are forced to accept the inevitability of being unwillingly confronted with situations that test the strength of our morality and character. In the midst of deep moral conflict we become immensely introspective and we follow our intuition with the hopes of it guiding us towards the morally correct decision. However, how can we be sure that we have acted morally in a situation that is so morbid and perverse that our intuition is completely torn? This is the dilemma that is faced by the mother who is given a terrible choice by a Nazi officer: either the officer will kill all three of her children, or the mother must kill one in order preserve the lives of the other two. In this situation, guilt remorse and intense emotional pain are unavoidable, thus the mother is forced to reflect upon her intrinsic morals and values to guide her choice, however horrific it may be. In beginning to tackle this terrible dilemma, a fundamental aspect of this situation must first be realized: it is a woman who is faced with this crippling decision. Although subtle, there is an insinuation behind this that will ultimately play a large role in the determination of the final decision. In assigning the moral responsibility to a woman, and more specifically a mother, there is an implication that a different and distinct type of moral deliberation comes into play. In a study performed by psychologist Carol Gillian, it was found that the moral reasoning of a group of women was "typically more embedded in a context of particular others than was the reasoning or a comparable group of men" (Held 724). When we focus on the experience of women we are "able to see a set of moral concerns becoming ... ...nt emotion as a part of morality, we must regard every action in the same context, and this is clearly an impossibility for us as human beings. We appreciate and understand that we are all practical, emotional beings as opposed to rational, calculating beings. Thus, we allow our emotions to influence what actions we deem as morally acceptable and it is only natural that they should be an integral part of moral deliberation. In any situation as atrocious as this, the correct line of moral action is not always clear. However, in considering both emotion and reason, it is possible to reach a moral decision. Sometimes when we are put in situations against our will our intuition is torn and making the right decision can be difficult. The only thing we can do in these situations is turn introspectively to our feelings and reason, and understand that we are only human.